3.20.2007

Bike Revolution Goes Mainstream

Trek introduces Lime, their answer to Shimano’s new Coasting component group and marketing campaign designed to get 160 million, non-cycling Americans to start riding again.



Photos from early reviewers:
Bike Portland



Dontbecreepy



Lime



P.S. Trek is important because they are the largest manufacturer in the US. But I actually like the look of Raleigh's offering better. It all seems like a giant step in the right direction either way.



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